RovR Products (Boulder, CO).

This was a project for my capstone class my senior year of college. My group was asked to create a campaign for the Boulder, CO company and then present it to the founder of the company at the end of the year.

The fact that we got to present this project to the founder of RovR made it really special. We kept our idea for the company mostly local as they are a Colorado company. We pitched the idea to promote their unique coolers at local, big game tailgates around the state. In our example, we went with the Rocky Mountain showdown game between in-state rivals Colorado State and Colorado. We also had the idea to promote/demo on-site at busy places like college campuses, farmers markets, etc. The group also decided that more social media exposure would be good for the company, as well as a local fishing tournament sponsored by RovR.

This project was great experience for us and it was valuable to get feedback from the founder right after we presented.